Governor's greetings.

Shandong is a coastal province located in the East China region that lies along the lower reaches of the Yellow River. To the north, we share borders with the cities of Beijing, and Tianjin in the province of Hebei; To the south, the province of Jiangsu and the Yangtze River Delta.  To Shandong’s east across the Bohai and Yellow seas lies South Korea and Japan. In total, Shandong reaches 60,700 square miles, which includes more than 2,000 miles of coastline. Shandong is considered to be an empire province of China thanks to the sheer size of our economy, population and rich cultural heritage. Our province is blessed with an abundance of Chinese cultural legacies, astounding natural beauty and 100 million friendly local people. I am honored to share with you five of our reputable tourism prides of excellency.


Our first tourism card is our pride in being the “Land of Qi and Lu State”. Shandong is the very place where Chinese civilization originated back 4,000-5,000 years ago. Shandong was known for its production of fine stones, jades, and eggshell-thin potteries, as well as original forms of the Chinese language as shown in the periods of Dawenkou and Longshan Cultures. The kingdoms of Qi and Lu during the Spring and Autumn Period (770 – 476 BC) have left an abundance of cultural treasures, and historical legends marking an important milestone in the history of Chinese civilization. Enriched and refined over thousands of years, Shandong’s numerous historical sites and various findings are a perfect example of the evolvement of the great Chinese civilization. When it comes to the Chinese historical legacy, Shandong cannot be missed.


Our second tourism card is our pride in being the birthplace of Confucius and Mencius, two of the world’s top philosophical thinkers, making Shandong sacred to China. In addition, Shandong has produced ten “Saints”, including, the Saint of Zisi; the Saint of Religion, Zengzi, the Saint of Yanzi; the Saint of Warfare, Sunzi; the Saint of Science, Mozi; the Saint of Agriculture, Jiasixie; the Saint of Civil Engineering, Luban; the Saint of Calligraphy, Wangxizhi; the Saint of Calculus, Liuhong; the Saint of Wisdom, Zhugeliang; and the following literary giants, Zhuangzi, Xunzi, Sunbin, Bianque, Yanzhengqing, Zhangzeduan, Lihoeqingzhao, Xinqiji, Pusongling, etc. The brilliant work from these great pioneers has both influenced and shaped Chinese spiritual orientation. In order to explore the hometowns of our beloved saints, to taste the superb delicacy of our ancestral genius works, and to appreciate how our daily lives are impacted by them, you must visit Shandong.

Our third tourism card is our endless geographic natural beauty. A highlight of our astounding scenery is “One Mountain, Two Waterways and One Coast”. Mt. Tai stands at the center of Shandong and is the highest of the five sacred mountains in China. Recognized as both a cultural and natural beauty by UNESCO’s World Heritage Site, Mt. Tai is famed to be the most sacred mountain in China. The two waterways refers to the Yellow River, also known as the mother river of China who’s colors rotate in four seasons and the Grand Canal of China, which is the longest of its kind, is famed to be a long pavilion of documented historical records for all of China. The coastline at Shandong measures 1/6th of China’s total coastline. Our coastal region’s beauty consists of unique beaches, bays, islands and reefs such as the sailboat capital Qingdao, the best livable city in China Weihai, the mirage city of Penglai, and the sunny coastal city of Rizhao.


Our fourth tourism card is Shandong’s position as the “Holy Land” in contemporary history of China. As the birthplace of “Yimeng Spirit”, Shandong has given birth to countless heroic, touching and precious heritages during the war period until now. We are proud of Shandong’s glorious revolutionary traditions. There are 931 fixed revolutionary cultural heritage sites in the province within the time-span of a century, fully reflecting the revolutionary course of modern China. They are the heritage of the War of 1894, the Victory in Tai’erzhuang; a major victory on the frontline battlefield of the war of resistance against Japan, and the Battle at Menglianggu; a turning point in the civil war during the liberation of Eastern China. There are also folklore sagas of “Red Sister-in-Law”, the “Railway Guerrillas” and the “Landmines Warfare”.


Our fifth tourism card is our nationally renowned “Friendly Shandong” brand. In recent years, our provincial administration and CPC Provincial Committee have dedicated sufficient attention and committed more and more resources to boost tourism in Shandong. We have crafted out 10 cultural destinations, including, Oriental Saga of Confucius, Serenity of Mt.Tai, Spring City of Jinan, Ancient Qi Capital, Historical Lu Canal, Home turf of the Outlaw of the Marsh, Yellow River Delta Greeting the Sea, Mt. Yimeng Hospitality and Kite Capital of the World at Weifang.  Our festivals such as: International Confucius Cultural Festival, Tsingtao International Beer Festival, Mt. Tai Climbing Festival International, Weifang International Kite Festival and Heze Peony Festival, etc. are attracting millions worldwide. Shandong is determined to become a national holistic tourism model province in China. By the end of 2016, our provincial Level A tourist destinations had reached 1,054 in total. Among them, 5A destinations have reached 11 provincial wide. There are 45 tourist resorts in Shandong; among them, 3 are at the national level. We have over 700 tourist star-rated hotels in Shandong.

“Isn’t it delightful to have friends who share my ideas coming in from afar?” proclaimed by Confucius. Like our ancestor Confucius, people of Shandong are down-to-earth and generous.  We sincerely welcome all visitors. For the time-being, the people of Shandong are determined to follow President Xi’s entrusted advice to lead the nation in tourism. It is our “fundamental” committee long term goal, fully mapped out by our 11th provincial CPC Congress. We are determined to build a strong economical cultural province with quality of life, productivity, eco-friendly, lean and efficient administration, creativity nurtured by social vitality, charming ecology, fair and trusted civil society. We aim to reduce governmental regulations, provide people with efficient and top notch governmental services for those who come to Shandong for site seeing, for vacationing, and for investment.


Friendly Shandong welcomes and is waiting for you.