Introduction

to Shandong’s Cultural Tourism Resources

Shandong, the pearl of East China, faces South Korea and Japan across the sea, is an important cradle of Chinese civilization and the birthplace of Confucian culture. With such a profound culture, time-honored history and natural landscapes, Shandong boasts many world-class cultural and natural heritages, famous cities and towns, historical relics and sites, ancient schools and manors. You can climb to the top of the holy mountain, enjoy the spring water by the lake and touch into history. Come and explore everything Shandong has to offer.

Shandong is known for its “One Mountain, One River and One Sage”.

“One Mountain” refers to Mt. Tai, one of China’s most sacred mountains where emperors of successful dynasties would pray for peace and prosperity. It has served as a place of worship even until today. Visit Shandong and the majestic Mt. Tai with its breathtaking views.

“One River” refers to the Yellow River. The picturesque scenery of the Yellow River that discharges into the sea from Shandong is best described in a famous poem that “the waters of the Yellow River come from heaven, surging into the ocean, never to return again”.

“One Sage” refers to Confucius, a native of Shandong whose thoughts had great influence on the cultural formation of the entire Chinese nation. With the development of Confucianism over 2,000 years, Shandong has become a place of pilgrimage for many scholars and literati. A trip to Shandong to seek the roots of Chinese civilization and the essence of Confucianism concepts will drive your senses to a whole new level.

Shandong also has a well-connected transportation system. Four international airports in Jinan, Qingdao, Yantai and Weihai offer direct flights to the United Kingdom, United States, Germany, Russia, Canada, Australia, Japan, South Korea and many other countries. More and more domestic and foreign tourists are travelling to Shandong. It has become an emerging international tourist destination that has something to offer to various groups. Whether it is young couples who wish to enjoy a seaside holiday, students from abroad who are keen on Chinese culture, or friends and families spending time with one another on trips.

Two thousand years ago, Confucius showed the broadmindedness with the saying “Isn’t it a great pleasure to have friends coming from afar?” Today, Friendly Shandong welcomes guests from all over the world with great warmth, vitality and openness.

Shandong, meaning East of the Mountains, is home to 100 million people. This is China’s second-largest province, by population size, but a road less travelled by international tourists.

Historically famous for its agriculture, Shandong today is on the move. Tradition and superstition are honoured and observed, but increasingly fused with cutting-edge modernity and sustainability.

Food is an adventure here! Soup from Jinan, seafood from Qingdao…

Shandong people are warm and generous, and their local cultures and folk arts are fascinating. A lot of life is lived openly in Shandong, outside, and there is a variety of landscapes – from mountains to beaches – which present an array of fun activities, for travellers.

With Mount Tai, Shandong has China’s holiest peak. With Confucius, Shandong is the birthplace of China’s most revered ancient thinker. Whether you are planning your first trip to China or you are already an old hand, stop by Shandong – to explore, to eat, to learn; to understand the past, with your feet firmly in the present, and facing towards the future.